This Before You Hire a Digital Marketing Agency
In today’s world,there are billions of people who are searching the world wide web for products,companies,services and deals using various platforms and devices. The Internet has changed and continues to change the way people do business and connect with one another across the globe.
It is hard to imagine of running a modern business today without leveraging on the power and might of the Internet and its related technologies.
Attention is now shifting from the traditional marketing techniques to modern digital methods that are cheaper,faster and more effective.
Companies that insist on carrying out the marketing function the way they have always done it are falling further and further behind as their competitors who have embraced new marketing techniques such as digital marketing furiously eat away at their client?le base.
Anyone who has tried hiring a marketing agency will tell you that they are faced with too much choice which makes decision making on the best option a real challenge.
If you are looking to hire a digital marketing agency,the tips below will guide you as you make your hiring decision:
A good marketing company whether digital or otherwise will be transparent about how they do their business and will not say stuff like “oh,we may not share that.”
Check to find if the prospective digital advertising company has ever been implicated in cases involving foul play in relating to aspects of digital marketing such as ad click fraud. The world has its fair share of companies that masquerade as legitimate and trustworthy but it is your job to make sure you are not caught unawares.
You need to be aware that there are some digital marketers who wouldn’t care that you are bleeding thousands of dollars and all for Bot traffic bought from the so called bot farms The culprits are not always the run of the mill cyberspace crooks,they could be your competitor too!Get the details of the recent earth shattering Wickfire Lawsuit where the suffering company ended up getting a 2.3 million dollar award payable to them by a competing company that had been doing fraudulent clicks in the plaintiff’s site.
Don’t be misled by all the big beautiful talk the prospective company wants you to buy-insist on results and results only. Be a little skeptical;believe no one until and unless they can show you how their marketing campaigns have generated for other companies the kind of online traffic you want-traffic alone may not be enough,ask them about conversions and see where it goes after that.
These are not the only tips that can guide you to the digital marketing knight you seek but they will give you some insights into who not to hire for your marketing campaigns.