4 Design Ideas for Building an Outstanding Logo for Your Law Firm
Many Internet users love making jokes about lawyers and what they do. Just search for lawyer jokes and the results you will get are shocking.
The logo used by law firms is another aspect that people love making fun of. Like other businesses, your law firm should have a logo. Your logo needs to be very unique and should show a high level of creativity. A logo says a lot about your business and therefore, you should take time to build a professional logo. Here are some tips that will help you come up with a great law logo:
Designing from a single reference point
Many successful logos have been created from one point of reference. The letter can be one the first initials of the names your business partners. You can use different names that have a similar starting letters in their names. It is also great to choose a rare letter as the point of reference. A good example is Zane Law in which the capital Z makes the firm stand out.
Recreating an old logo
It is okay to pick a sophisticated logo. However, the logo can be very simple provided it is effective to use. You can use the traditional logos and give them a twist. Ensure you choose a logo that represents your business. It is not a must to include words like “law firm” or “best lawyer” in the logo.
Unleash the power in the company name
You can make a unique and a great law logo by using your firm name. Other big brands have used this technique and it seems to be working. This is a great way of marketing your brand. A brand helps identify a business from the rest and it is also a good way to create a reputation. The main issue is how to design such a logo. The logo can include some icons or just pure letters. The intention is to design a law logo that shows integrity and professionalism.
Using the logo to tell people your job
You can use the law logo to tell people what your business is all about. A picture of a couple can be used to tell people the firm is about divorce lawyers. Personal injury attorney can use a crutch or a cast in the logo to tell people you handle personal injury and related cases. The logo is mostly very effective in telling people your area of expertise without having to explain.
The law logo need to create a good connection to the customers. The logo should communicate to people about your business. It has to provide a sense of professionalism as you don’t want people to think you are an amateur after seeing your logo. You can use the tips above to come up with a unique and business effective law logo.