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Protect your Business Reputation Online: Here’s How

The company’s reputation is considered as its most valuable asset. Losing clients and sales is possible if it’s tarnished. This article displays how negative reviews are not always what they look like and what you can do about it. We stand or fall on the status of our reputation, in life and in business. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a damaging review against a business can be published to the entire world in a matter of minutes, never has this been more true than in this modern technological world of internet review sites and mobile digital technology.

Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.

While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Admitting that you have committed an error is something that you should not be afraid of, if you really committed one and you should take public actions to make it right. What people respects is that you have admitted that you committed a mistake and sincere to make it right. This fact may be able to put more confidence your business motives and ethics.

We often take these bad comments as a personal attack to us. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.

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